Westnet Launches New TV Advertising Campaign for Satellite Broadband
Wednesday, February 6th, 2008A major advertising initiative for Westnet commenced on Monday 21 January 2008, incorporating nationwide regional television commercials, local press advertising and a direct mail campaign. The campaign will promote our new two-way satellite broadband plans which waive basic set-up fees for eligible customers allowing customers to save $2750.
The free basic set-up offer for eligible households is made possible for a limited time as part of the Federal Government’s Australian Broadband Guarantee scheme to encourage the uptake of faster internet services throughout regional Australia.
The campaign puts renewed focus on Westnet’s Satellite Broadband service, offering faster internet speeds specifically catering to regional and remote locations where Broadband ADSL and wireless are not available. The campaign aims to leverage the Australian Government subsidy being provided to eligible households who have not previously connected to a broadband service.
The TV commercials feature real staff members describing the limited time offer and the award winning levels of customer service enjoyed by Westnet members.
See the new ads here::
http://www.youtube.com/watch?v=Egqwgm4Tofg
http://www.youtube.com/watch?v=DW7dDdK1aJg
And all Westnet ads here::
http://www.youtube.com/westnetvideos
A dedicated phone number has been created for the campaign: 13 27 31.
About Satellite Broadband
The service uses a satellite modem and dish installed outside the home which communicates with a satellite positioned thousands of kilometres in space above the Australia/Asia Pacific region. The service is reliable and fast and the installation and set-up is completed by a technician, making it easy for customers to connect to the service.
Following an application, Westnet arranges a time convenient to the member where a qualified technician will come to install the equipment and ensure the customer is successfully connected to the service.
Households interested in connecting to satellite broadband can find out if their premises qualify for the service and free set-up incentive by using the Broadband Service Locator which will be accessed via the Department of Broadband, Communications and the Digital Economy website (www.dbcde.gov.au/).
After entering the required information, individuals will be advised if they are eligible. If so, they will receive a reference number and an eligibility attestation form which must be completed and provided to Westnet to enable the service installation and free set-up. If customers are not eligible, the system will indicate this.
Westnet products, services and details on awards can be viewed on our homepage.
Spam Putting up a Fight
Thursday, August 9th, 2007
If you have ever received spam informing you about a possible increase in a stock’s share price you have been targeted by a “Pump and Dump” spamming campaign. The latest effort (see above) was the text in an attached PDF document to unsuspecting recipients.
Opening the attachment isn’t harmful to your PC however if you were unfortunate enough to invest your hard earned cash into the stock you may find yourself with a worthless investment.
Australian IT has an article about this particular case:
(more…)
More Charity Donations
Monday, June 25th, 2007Well it’s been a few weeks since I last gave an update on Westnet’s Charity Day donations, so I thought I’d compile the recent ones into the one post.
Friday Charity - WA Police Legacy
Friday, May 25th, 2007Today the Billing Team at Westnet chose the WA Police Legacy to receive the causal dress day donations by staff.
This is from their website
The WA Police Legacy Inc assists its beneficiaries, the surviving spouses/partners of Police Officers and their children in various ways. All services provided by Legacy are based on individual assessment and demonstrated need.
The guiding principle for all activities is to ensure that no surviving spouse, partner or child of a deceased Police Officer will ever feel forgotten or in needy circumstances.
The Billing Team raised a great $325.81 for the cause. Thanks to all staff who donated.
Andrew
Casual Dress Charity Day
Friday, May 18th, 2007Each Friday is Casual Dress Charity Day at Westnet, where the whole team is able to come to work in their casual gear in exchange for a donation to the chosen weekly charity.
A different team chooses the charity each week and collects the donations. This week was the Credit Team’s turn.

His Majesty’s Theatre Foundation was established in 1993 to preserve and enhance His Majesty’s Theatre as one of Australia’s great theatrical landmarks through the support of donations and sponsorship. His Majesty’s Theatre is one of Perth’s most-loved heritage icons.
The Foundation is also committed to supporting Community Service Programmes within the theatre, including MajKidz, Lunchtime Concerts and Morning Melodies.
MajKidz is an exciting interactive programme of theatre workshops for children aged 10 to 12 years. Held once a month on a Saturday morning from 9.30am to 12.30pm, kids learn how to produce a live theatre piece while developing creativity and self-esteem. This is not an acting school so it is also perfect for shy kids who have a keen interest in live theatre!
Check out some great photos of the early His Majesty’s Theatre here.
This week the Credit Team raised $328.20 in donations, an excellent effort. Thanks to all staff who donated!
In the past, Westnet has supported many different charities through the Casual Dress Day initiative, with an average of $350 raised each week. Check out this list of charities supported in just the last year, with the total amount raised coming to over $13,000.
Amanda Young Foundation, Anglicare, Asian Rhinos, Assistance Dogs, Association for the Blind, Asthma Foundation, Cancer Council, CanTeen, Carbon Neutral, CARE Australia, Charity Link, Cystic Fibrosis, Diabetes Australia, Freedom Centre, GeekCorps, Greening Australia, Heart Foundation, Jack Day Trust, Lifelink, McDonalds, Movember, Multiple Sclerosis WA, PBF Australia, Perth Zoo, PMH Foundation, Priceline, RSPCA, Surf Life Saving WA, The Big Issue, The Making a Difference Ride, Unicef, Variety WA, WA Deaf Society, Wildlife Warriors, WSPA, Young Care and Youth off the Streets.
The Jack Day Trust deserves a special mention, with staff raising around $700 back in March for this brave and wonderful little boy. A special thank-you letter was received only yesterday from Jack’s dad, Jeremy, addressed to the entire staff at Westnet.
It really gives the staff at Westnet a great sense of achievement knowing their spare change can go towards helping such a great variety of charities over the course of the year. Watch this space next week to find out which charity we add to the ever growing list.
Andrew